Website AuditorSEO Analysis Tool
SEO Intelligence

SEO Scoring

Identify your most important pages based on inbound link counts. Optimize internal linking to boost rankings and authority.

Overview

What Is SEO Scoring?

SEO scoring is a data-driven approach to evaluating page importance based on internal link counts. The principle is simple but powerful: pages with more inbound links from other pages on your site are considered more important—both by your own information architecture and by search engines.

This concept is rooted in Google's original PageRank algorithm, which revolutionized search by treating links as "votes" for page importance. While modern SEO involves hundreds of ranking factors, internal link equity remains one of the most controllable and impactful signals you can optimize.

Our SEO scoring feature analyzes your complete link graph to count how many internal links point to each page. You get a sortable table with every URL, its inbound link count, depth level, and HTTP status. Pages with higher scores naturally receive more link equity and are more likely to rank in search results.

The scoring tab also reveals critical issues: pages with zero inbound links (orphaned pages), pages with surprisingly low link counts despite being important, and pages with high link counts that might be over-optimized or indicate navigation bloat.

The Link Equity Principle

Every internal link passes "link juice" from the source page to the target page. Pages with more inbound links accumulate more authority. By strategically adding or removing links, you control which pages get the most SEO power.

Importance

Why Link-Based Scoring Matters

The strategic value of inbound link analysis

PageRank Foundation
Google's original PageRank algorithm is based on link counting. Pages with more inbound links from high-quality sources rank higher in search results.
Direct SEO impact
Internal Link Equity
Internal links distribute "link juice" across your site. By analyzing inbound link counts, you can optimize how authority flows to your most important pages.
Authority distribution
Content Strategy
High inbound link counts reveal which content naturally attracts links. Double down on topics and formats that resonate with your internal linking structure.
Content prioritization
Technical SEO Audits
Pages with zero inbound links won't be crawled or indexed by search engines. Identifying orphaned pages is critical for complete site coverage.
Crawlability issues
Capabilities

Scoring Features

Comprehensive link analysis and reporting

Inbound Link Counting

Calculate the exact number of internal links pointing to each page. More inbound links signal higher importance.

Sortable Rankings

Sort pages by inbound links, URL, depth, or HTTP status. Quickly identify your most and least linked pages.

Importance Scoring

Pages with more inbound links are ranked higher. This mirrors how search engines evaluate page authority.

Orphaned Page Detection

Pages with zero inbound links are flagged. These orphaned pages are invisible to search engines.

Priority Identification

Discover which pages are naturally emerging as hubs. Focus your SEO efforts on high-value pages.

Statistical Analysis

View total URLs, average inbound links, and maximum link counts. Understand your site-wide linking patterns.

Guide

How to Interpret Scores

What different inbound link counts mean for your SEO

0 Links
Orphaned

Description

Critical issue. Page has no internal links and cannot be discovered through site navigation.

Recommended Action

Add internal links from related pages immediately

Severity: Critical
1-5 Links
Low Priority

Description

Page is linked but sparsely. May not receive enough link equity to rank well.

Recommended Action

Consider adding more contextual links from high-authority pages

Severity: Medium
6-20 Links
Normal

Description

Healthy link count. Page is well-integrated into site structure.

Recommended Action

Maintain current linking strategy

Severity: Low
21-50 Links
High Authority

Description

Page is naturally emerging as a hub. Strong link equity and visibility.

Recommended Action

Optimize this page for conversions and key terms

Severity: None
51+ Links
Navigation/Hub

Description

Likely a navigation page, category page, or major hub. Extremely high visibility.

Recommended Action

Ensure this page delivers value and isn't just a thin navigation page

Severity: None
Real Examples

Actionable Use Cases

Turn score data into SEO improvements

Homepage Optimization
Scenario: Your homepage has 500+ inbound links
Insight: Homepage is the strongest hub. Ensure it links to your most important conversion pages to pass link equity.
Example Action:
E-commerce: Link to top product categories
Blog Post Performance
Scenario: One blog post has 80 inbound links, others have <5
Insight: This post is an evergreen asset. Repurpose it, update it, add conversion CTAs, and link it more prominently.
Example Action:
SaaS: Turn into a lead magnet or pillar content
Product Page Inequality
Scenario: Some products have 30+ links, others have 0
Insight: Orphaned products won't rank. Add them to category pages, related product sections, and sitemaps.
Example Action:
E-commerce: Fix internal search and category filtering
Deep Content Discovery
Scenario: Valuable guides buried at depth 5 with 1 inbound link
Insight: Great content that's invisible. Promote it on homepage, add to navigation, or link from popular posts.
Example Action:
Publisher: Create a "featured guides" section
Performance

Real-World Statistics

Data from actual enterprise audit (GeekyAnts.com)

Total URLs Analyzed
2,588
Example audit
Average Inbound Links
92.3
Per page
Max Inbound Links
847
Homepage
Orphaned Pages (0 links)
23
0.89% of total
High Authority Pages (50+)
142
5.5% of total
Processing Speed
<1 sec
For 2,588 pages

Score Your Pages Today

Discover which pages are winning and losing in your internal linking strategy. Get actionable insights to boost SEO performance.

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