Visual Analytics

Link Graph Analysis

See your website as a network. Interactive graph visualization reveals hidden patterns in your site structure and internal linking.

Overview

What Is Link Graph Analysis?

A link graph is a mathematical representation of your website structure where pages are nodes and hyperlinks are edges. It's the same data structure Google uses to calculate PageRank and determine which pages are most important.

Our link graph visualization brings this abstract concept to life. You can see exactly how pages connect, identify clusters of related content, find orphaned pages with no incoming links, and understand how "link equity" flows through your site. It's like having X-ray vision for your website architecture.

During every crawl, we capture the complete link graph—storing every page as a node (with URL, depth, HTTP status) and every hyperlink as an edge (with source, target, rel attributes). This data powers interactive visualizations optimized for sites with thousands of pages and hundreds of thousands of links.

The graph is fully interactive: click nodes to view page details, double-click to drill down and explore outbound links, filter by depth or link type, switch between layout algorithms, and export high-resolution images for reports.

Try It Yourself

Run an audit on your website and navigate to the "Graph Visualization" tab on your report page. Double-click nodes to drill down, use filters to focus on specific areas, and export graphs for stakeholder presentations.

Interactive Features

Visualization Capabilities

Enterprise-grade graph visualization built with Cytoscape.js

Interactive Visualization

Parent Page Filter

Drill down into specific pages. Double-click any node to explore its outbound links and discover link patterns.

Smart Filtering

Filter by depth level (0-10), node count (100-5K), and link type (internal vs all). Find what matters fast.

Multiple Layouts

Hierarchical, Force-directed, Circle, and Grid layouts. Choose the view that best reveals your site structure.

Fullscreen Mode

Expand to fullscreen for detailed analysis. Auto-resizes for optimal viewing on any screen size.

Export as PNG

Generate high-resolution graph images for reports and presentations. Share insights with stakeholders.

Use Cases

What Can You Discover?

Real insights from link graph analysis

Find Orphaned Pages

Identify pages with zero or very few inbound links. These orphaned pages are invisible to search engines and users navigating your site.

Isolated nodes in the graph

Critical for SEO

Audit Internal Linking

Visualize how PageRank flows through your site. Are important pages getting enough internal link equity? Are low-value pages getting too many links?

Node size by link count

Improves rankings

Understand Site Architecture

See your information hierarchy at a glance. Does the graph reveal a clear structure, or is it a tangled mess? Good architecture shows clear clusters.

Hierarchical layout view

UX & SEO

Plan Site Restructuring

Before moving pages or changing URLs, visualize the impact. Which pages will be affected? What link paths will break?

Breadcrumb drill-down

Risk mitigation

Metrics

Key Graph Metrics

Understanding the numbers behind your link graph

Nodes

Total unique pages discovered

2,588 pages

Represents site size

Edges

Total links between pages

239,180 links

Connectivity density

Internal Links

Same-domain page connections

235,000 internal

SEO link equity flow

External Links

Outbound links to other domains

4,180 external

Reference & citation profile

Avg Depth

Average clicks from homepage

2.3 levels

Content accessibility

Max Depth

Deepest page in hierarchy

7 levels

Buried content risk

Layouts

Multiple Layout Algorithms

Different views reveal different insights

Hierarchical

Top-to-bottom tree structure showing page depth levels. Perfect for understanding site hierarchy and navigation flow.

Site architecture analysis

Force-Directed

Physics-based layout that groups related pages. Highly connected pages cluster together naturally.

Finding content clusters

Circle

Arranges all nodes in a circle with links crossing through. Useful for seeing overall connectivity patterns.

Link density overview

Grid

Organized rectangular layout. Makes it easy to count nodes and see the full graph structure at once.

Systematic analysis

Performance

Built for Scale

Handle massive graphs without breaking a sweat

Large Graphs

Tested with 2,588 nodes and 239K edges. Default depth 1 filter ensures fast initial load.

✓ Smooth performance

Rendering Speed

Cytoscape.js optimizations with smart filtering. Only renders visible nodes based on user filters.

✓ <2 second load

Memory Usage

Efficient data structures. Nodes and edges stored optimally to handle enterprise-scale sites.

✓ Scales to 50K pages

2,588

Nodes tested

239K

Edges tested

<2s

Load time

Visualize Your Site Structure

See your website as a graph. Discover orphaned pages, understand link flow, and optimize your internal linking strategy.

Free plan includes graph visualization • No credit card required